Foundation Stage- To clear foundation stage examination, a candidate has to opt and pass in any 4 papers/subjects out of the following-
S. No. | Name of the Paper/Subject | Code Number |
1 | Marketing Management | PGP-DM/I/101 |
2 | E-Commerce | PGP-DM/I/102 |
3 | Consumer Buying Behaviour | PGP-DM/I/103 |
4 | Fundamentals of Digital Marketing | PGP-DM/I/104 |
5 | Integrated Marketing Communications | PGP-DM/I/105 |
6 | Website Planning and Structure | PGP-DM/I/106 |
Note: Syllabus of the papers/subjects will be sent after registration to the candidates on their Email-ID.
Project- A candidate will also be required to submit soft copy of project report on the topic of his/her choice before appearing in the final stage examination and list of titles and guidelines for preparing project report will be sent to him/her after the foundation stage on his/her email-id.
Final Stage- To clear final stage examination, a candidate has to opt and pass in any 4 papers/subjects out of the following-
S. No. | Name of the Paper/Subject | Code Number |
1 | Search Engine Marketing & Search Engine Optimization (SEO) | PGP-DM/II/101 |
2 | Social Media Marketing | PGP-DM/II/102 |
3 | Content Marketing | PGP-DM/II/103 |
4 | Digital Entrepreneurship | PGP-DM/II/104 |
5 | Lead Generation and Marketing Automation | PGP-DM/II/105 |
6 | Email Marketing, Mobile Marketing and Video Marketing | PGP-DM/II/106 |
Note: Syllabus of the papers/subjects will be sent after registration to the candidates on their Email-ID.
Disclaimer – Programs offered by BWDA are not degree programs and not approved by UGC / AICTE / DEC.
Note – Territorial Jurisdiction: All legal matters/ disputes arising therein shall be settled in Rajasthan High Court, Jodhpur Jurisdiction only.